Weekly Resouce #30 – Small Business Saturday

2013 will mark the third year of Small Business Saturday. American Express established small business Saturday in 2010 on the day following the infamous Black Friday. The purpose of this day is to promote holiday shopping at small businesses. Support small business in your community by doing your shopping on Small Business Saturday. If you are a Small Business owner, take advantage of the resources that American Express has created to support you and your fellow small business owners in your community.

This year, Small Business Friday falls on November 30th. American Express is giving Card Members exclusive offers redeemable at qualifying American Express Card accepting small merchants that appear on the Small Business Saturday interactive map. Unfortunately, If you are not already on the map, it’s too late to be added but you can still register your business to accept American Express and gain access to free marketing materials that will signify your participation in Small Business Saturday. Be sure to explore the Small Business Saturday website. There are plenty of additional resources like printable signage and email templates that are available for you to utilize.

American Express is not the only company getting in on small business Saturday. Twitter has also pledged $1million in advertising credits for small businesses who have not used twitter to advertise before. qualifying businesses can  receive up to $100 to use towards promoting their tweets to reach a wider audience. Tweeting with the hashtag #shopsmall is also a great way to show your participation and to stay updated on the day’s happenings.